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Category Archives: Advertising
Raymond V Raymond, Usher (Photo Shoot)
Hello everyone, been a while since I wrote something. I will have many updates soon, but in the meantime wanted to let you know that I photographed a good portion of Usher’s publicity images for his upcoming album. The other images were handled by, and one of my favorites, Anthony Mandler. I will post my images once they are released but stay tuned and get the new album. It is one of his best!
Homaira Campaign: Los Angeles Store
Today is the day the Homaira store opens in Los Angeles and helps bring a wave of good fashion back to Melrose Blvd and I wanted to preview a few of the images that you can see on display at the store. Enjoy…
Homaira Photo Shoot
Just finished a large photo shoot with upcoming designer, very talented designer, Homaira. Her new store opens in Los Angeles later this month and we are finishing up all the preparations with the media campaign. I am really excited for you to see what we have photographed so far. The look was simple, clean, fresh, tomorrow. My models were courtesy of Brand Models in Orange County. I still dip in my OC pool when I can, it’s my home. I cannot help it. I will always shoot and support OC artists and locations.
In the mean time here are some behind the scenes images of my last photo shoot. Me + Hot Models + Hotter Clothes + Amazing House – Restrictions + tons of good music = Homaira Shoot. You will see some of the house we shot in, it is stunning.
We still have so much work to do on this campaign but I will soon post the images we have, plus any where they are seen. The entire project I worked so closely with the designer with daily, almost hourly phone calls and emails. She’s someone you will hear of and about very soon and for a long time. Her clothes are timeless, sexy, but classic. Her presence made the entire shoot run smoothly and her desire to be involved in every aspect of the production was a plus! I admire that. I love team work!

told the model to lay on the floor, on the way to the location. Sometimes you get inspired along the way and just have to change it up.
New Media: CBS, Entertainement Weekly Ad
Recently fans of technology saw their Entertainment Weekly Magazines in their mailboxes. What they saw were the first of its kind video ads, INSIDE of a magazine! Amazing right? We did the commercials for the CBS/PEPSI/ENTERTAINMENT WEEKLY ads on the B2B website. Expect this new technology to sweep across the advertising world as video becomes evident in everything from magazine ads to shopping carts! We were happy to be a part of the photography process and shooting the new media commercials for this great product.

Ad for CBS/Entertainment Weekly Magazine
Everyday Minerals Cosmetics [Behind the Scenes Video]
Just released, you can see some of the footage from our last photo shoot of the Everyday Minerals Cosmetics shoot. It was filmed at a house under the Hollywood sign, across from a shoot for The Practice. We fought for parking. They won. Anyways, you’ll see how we shot some of the images currently on the campaign. I should say that fellow photographer Melissa Rodwell kept posting videos and it was hers who inspired me to do the same.
NEW MEDIA: Advertising Solution for You?
See the video and then see why the New Media budgets of most companies are increasing at an unbelievable rate. New Media is the future. 
Everyday Minerals Cosmetics [Fall 2009]
I wanted to share some of the images from our Everyday Minerals Cosmetics shoot done in early August, 2009. Enjoy.
Click on each image to enlarge. The website does take away some of the picture’s brilliant colors but this will give you an idea.
Everyday Minerals Cosmetics (FALL)
Just wanted to share a few quick images from the Everyday Minerals Cosmetics shoot that I did a couple weeks ago. I like them a lot. My model was from Next Model Management, her name was Krystal and she was a total pro in every way. We shot at a private residence under the Hollywood sign, fighting for parking space with the crew from The Practice. In a couple of days I will post more of the shoot. Here are just a few in the mean time….


New: Ciara’s New Horizons
Just finished a series of new media promos for Ciara’s new agency, UDT Agency based out of Atlanta and Los Angeles. They represent the hottest dancers and models. Will post the videos soon, after she does of course! It shows Ciara dancing with her newest dancers, messing around with a little bit of Jerking, and being an all around inspiration to her upcoming little stars.
Find Ciara on Twitter.
Find Walid on Twitter.
Find UDT Agency















